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Contents of The F*ck You Price Method

The book opens with advance praise, a foreword by Scott Calland and an Introduction, then runs in six parts and 22 chapters.

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Transcribed from the book’s contents pages in the Google Books preview.

What is in the book?

Three pieces come before Part 1, and each one has its own page on this site.

Part 1: The Psychology of Price Anchoring

  1. Chapter 1: The Anchoring Effect
  2. Chapter 2: Why People Are Predictably Irrational
  3. Chapter 3: The Power of Perceived Value

Part 2: Building the “F#ck You Price” Strategy

  1. Chapter 4: Why Every Business Needs a “F#ck You Price”
  2. Chapter 5: Setting Your Anchor
  3. Chapter 6: Writing the Fine Print

Part 3: Selling Perception, Not Products

  1. Chapter 7: The Art of Storytelling in Pricing
  2. Chapter 8: Leveraging Comparison for Sales
  3. Chapter 9: Turning Leads into Buyers

Part 4: Creating Buzz and Credibility

  1. Chapter 10: How to Get People Talking
  2. Chapter 11: Turning Critics into Advocates
  3. Chapter 12: PR and Backlink Opportunities

Part 5: The Mindset of Pricing Boldly

  1. Chapter 13: Overcoming Your Own Price Insecurities
  2. Chapter 14: The Courage to Be Different
  3. Chapter 15: Scaling the “F#ck You Price” Method
  4. Chapter 16: What Is Holding You Back?
  5. Chapter 17: Never Been a Better Time

Part 6: Make It Happen

  1. Chapter 18: Why Perception is Everything
  2. Chapter 19: About Steven Khanna
  3. Chapter 20: About James Dooley
  4. Chapter 21: Sales Runs Your Life
  5. Chapter 22: No More Excuses