The F*ck You Price Method: Creating Offers That Get People Talking
A book on price anchoring: set one offer 20x or 50x above your standard prices, and everything else you sell is judged against it.
Seven people’s advance praise is printed in the book.
Pricing Strategy Book of the Year 2025, as listed on jamesdooley.com/awards/
What does the book mean by a F*ck You price?
It is an offer priced far above everything else you sell, which you do not expect to sell, so that your standard offer reads as good value beside it.
The “F#ck You Price” Method is where you create an expensive offer that you don’t actually intend to sell. This price anchoring strategy involves listing an item or service priced 20x or 50x higher than your standard offerings. Its presence alone redefines the perceived value of everything else.
| Offer | Relative to your standard offering |
|---|---|
| Your standard offering | The baseline |
| The F*ck You price | 20x |
| The F*ck You price | 50x |
Tradespeople use the same phrase for a quote set high to turn a job away. The book uses it for a top offer that sets the scale for everything below it. Read the full definition.
What are the book's details?
James Dooley and Steven Khanna’s book was first published in paperback and hardcover on 13 February 2025.
The book
- Title
- The F*ck You Price Method: Creating Offers That Get People Talking
- Second subtitle
- Master the Art of Price Anchoring: Turn Perception into Profit
- Cover form
- The F#ck You Price Method
- Authors
- James Dooley and Steven Khanna
- Foreword
- Scott Calland
- Publisher
- Independently published
Editions
- Paperback
- 136 pages, 13 February 2025
- Hardcover
- 136 pages, 13 February 2025
- Kindle Edition
- 133 pages, 12 April 2025
- Google Play ebook
- 123 pages, 15 November 2025
Dates and length
- First published
- 13 February 2025
- Print length
- 136 pages
- Language
- English
Identifiers
- ISBN-13, paperback
- 9798310642058
- ISBN-13, hardcover
- 9798310641525
- ASIN, paperback
- B0DXBQ3B7L
- ASIN, hardcover
- B0DX5WZLPM
- ASIN, Kindle
- B0F4MZ1SK7
- Google Books ID
- uG2YEQAAQBAJ
See the full record with every source. Short answers on the spelling, dates and formats are in the questions about the book.
Where can I buy the book?
The book is on Amazon UK and Amazon US in paperback, hardcover and Kindle, and on Google Play as an ebook.
- Paperback136 pages, 13 February 2025, Amazon UK and Amazon US
- Hardcover136 pages, 13 February 2025, Amazon UK and Amazon US
- Kindle Edition133 pages, 12 April 2025, Amazon UK and Amazon US
- Google Play ebook123 pages, 15 November 2025, Google Play
Each store shows its current price.
What does the book cover?
The book runs in six parts and 22 chapters, from the psychology of price anchoring to making it happen.
Who wrote the book?
James Dooley and Steven Khanna co-wrote it, with a foreword by Scott Calland; each of the three has a page here.
Co-author
James Dooley is a UK-based serial entrepreneur, Digital Landlord, and the leading authority on performance-based lead generation.
(Google Books author note). His own profile on jamesdooley.comCo-author
Steven Khanna is a bestselling author, international SEO speaker, and expert MC for conferences worldwide.
(Google Books author note). His Amazon author pageForeword
The foreword opens:
I’ve had the privilege of witnessing James Dooley and Steven Khanna grow countless brands into thriving businesses.
What did the people quoted in the book say?
The book opens with praise from seven people, and each has a page here with the words in full and any recorded tie to the authors.
Jamie IF
Jamie IF from Endorsely
Trust me - listen to these two.
- Source
- Printed in the book's Advance Praise section
- Relationship to the authors
- In the printed praise, Jamie IF says:
I’ve been lucky enough to work with Steven in our agency and software business recently, and James has been instrumental in helping me learn the skills needed to create offers that have grown our businesses.
Jabez Reuben
Jabez Reuben from Link Validator
Having worked with and learned so much from Steven Khanna and James Dooley, I can confidently say this book is a game-changer.
- Source
- Printed in the book's Advance Praise section
- Relationship to the authors
- In the printed praise, Jabez Reuben writes that he has “worked with and learned so much from Steven Khanna and James Dooley”.
Karl Hudson
Karl Hudson, Searcharoo
James Dooley could sell snow to the eskimo’s and is great at The Psychology of Sales.
- Source
- Printed in the book's Advance Praise section
- Relationship to the authors
- Karl Hudson co-wrote iGaming SEO and wrote the foreword to Leads First, both James Dooley books.
Which award is listed for the book?
It is Pricing Strategy Book of the Year 2025, as listed on jamesdooley.com/awards/.
No awarding body is published for this award. See the note on the award.